- 10 сен 2022, 12:41
#721949
In January 2020 Google decreed the end of cookies for 2023. You have certainly seen a message when opening a page in your browser informing you which site uses cookies and asking you to "ok" to continue browsing. Cookies have become popular in recent times especially with the approval of the General Data Protection Law the LGPD. However they have been tracking users browsing the internet since the mid-1990s. The use of data is very common and is part of the day to day of digital strategies whether in sectors such as retail marketing technology and many others. Companies know that user information is valuable and the end of cookies affects brands' plans.
In this context come and understand what changes and how your company can adapt to these changes! end of cookiesWhat are cookies Cookies are small text files that websites use to save information in your browser . They work as a unique identification tag for example Name Email Personal interests Location Pages visited and other information. That Belgium Phone Number way if you go to that site again all the information will be saved. With this the user has a personalized navigation since his behavioral data will be saved. This collected data is very useful for studying online consumer behavior. The information is used to personalize offers and segment actions as it shows pages visited by the user visited browsing time and other details.
Therefore cookies make browsing more practical and faster. The use of data is a powerful tool to enhance marketing and sales strategies . After all by tracking user information on pages it becomes easier to create more efficient and targeted campaigns for each consumer. Through cookies and data collection it is possible to produce campaigns using visitor information. Thus the chances of creating actions with better performance and generating more business will be much greater as they take into account consumer profiles. When the visitor presses the accept button he is agreeing that the company collects his data. This is where the issue of cookies and the GDPR comes in.
In this context come and understand what changes and how your company can adapt to these changes! end of cookiesWhat are cookies Cookies are small text files that websites use to save information in your browser . They work as a unique identification tag for example Name Email Personal interests Location Pages visited and other information. That Belgium Phone Number way if you go to that site again all the information will be saved. With this the user has a personalized navigation since his behavioral data will be saved. This collected data is very useful for studying online consumer behavior. The information is used to personalize offers and segment actions as it shows pages visited by the user visited browsing time and other details.
Therefore cookies make browsing more practical and faster. The use of data is a powerful tool to enhance marketing and sales strategies . After all by tracking user information on pages it becomes easier to create more efficient and targeted campaigns for each consumer. Through cookies and data collection it is possible to produce campaigns using visitor information. Thus the chances of creating actions with better performance and generating more business will be much greater as they take into account consumer profiles. When the visitor presses the accept button he is agreeing that the company collects his data. This is where the issue of cookies and the GDPR comes in.